A company creating and developing digital characters and influencers, Malivar reached out to Mubert to discuss potential collaboration. “Initially, we met the guys from Mubert and realized that not only are we both working in the field of generating synthetic content, but our views also coincide in many respects,” Sveta Belousova, Storyteller and Creative Producer at Malivar, begins. “Since we already have a digital influencer Aliona Pole, we decided that it would be interesting to create a project in which Aliona will sing and the track will be processed in Mubert.”
From that first call, both companies agreed it would be great to launch this idea. Sveta explains that it was a fun way to show how the company’s content creation platform works with generated synthetic faces and hopes that this venture inspires other creators to experiment with Malivar. This project resulted in Aliona creating her own Mubert playlist.
For Mubert, it was the overall goal of marrying AI music and other AI tech together to create something aesthetic. “We took the original songs and created a generative remix by adding various sounds,” the company’s Co-founder and Chief Content Officer Paul Zgordan says.
Overall, the synthetic content industry is still in its fledgling stage and this project between Malivar and Mubert helps to demonstrate that making such content with digital humans is relatively easy and accessible. “The limit is only imagination, not technology, as it was before,” Sveta believes.
The music remix was done by Elia.
Collaborations, Interviews, VR/AR/XRAbout us
Mubert is a platform powered by music producers that helps creators and brands generate unlimited royalty-free music with the help of AI. Mubert's mission is to empower and protect the creators. Our purpose is to democratize the Creator Economy.
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