The first-ever joint concert of AI and live instrumental performers took place within an extensive Adidas Originals campaign. Mubert, an AI-powered generative music service, keeps claiming itself as a pioneer and coming up with new ways to integrate this groundbreaking technology and introduce people to the whole new world of generative music.Download materials
October 7, 2019
The first-ever joint concert of AI and live instrumental performers took place within an extensive Adidas Originals campaign. Mubert, an AI-powered generative music service, keeps claiming itself as a pioneer and coming up with new ways to integrate this groundbreaking technology and introduce people to the whole new world of generative music.
The collaboration of Kirill Richter, one of the most prominent representatives of neoclassicism, and Mubert, a full-fledged pioneer in the field of generative music, became the culmination of a series of events within Adidas Originals Nite Jogger campaign. Nite Jogger Community brings together creative people and media projects in order to explore the possibilities of a night city. The cutting-edge performance is a vivid illustration of how familiar roles change when technology comes into play: using the sounds provided by the composer, Mubert generated music in real-time, creating a unique accompaniment to piano, violin, and cello. The action was supported by vividmotion projections and lighting effects, which created a feeling of full immersion. A charismatic crowd of over 500 trendsetters, artists, bloggers, and other members of a closed Nite Jogger Community gathered under the arches of a neo-Gothic mansion in the very heart of Moscow and remained seated during the whole one-hour performance, which created a truly chamber atmosphere.
This hitherto unprecedented performance at the intersection of art and technology has shown that artificial intelligence can be a fully legitimate participant of the creative process and take the enigmatic art of composing to the new level.
Kirill Richter is Russia’s most prominent representative of the neoclassical music scene.
His portfolio includes pieces for piano, works for chamber ensembles and symphony orchestras, music for art house dramas, sci-fi blockbusters and contemporary choreography performances. Kirill Richter composed the original theme for the 2018 FIFA World Cup Russia, broadcast by the FOX Sports TV channel, which became the musical synonym of this grand sporting event for hundreds of millions of people worldwide.
Richter represented Russia at various international festivals, including Germany’s Reeperbahn, Britain’s The Great Escape and the Netherlands’ Classical:NEXT. The list of venues he performs in, includes illustrious Royal Albert Hall, famous Elbphilharmonie and Zaryadye concert hall.Download materials