Streaming is a quickly growing market with high user engagement. The anticipated share of video content in the overall Internet traffic is 80% by 2022. Streamers often use background music, which becomes a problem due to strict copyright laws. Streaming services are obliged to resort to such measures as muting audio within streams, switching off monetization or even blocking channels. With the entry into force of Article 13, as it will hold streaming platforms accountable for any third-party copyright infringement.
Industries that can benefit
A built-in feature of instant soundtracking will allow to avoid restrictions in accordance with Article 13 and any copyright-related issue. The algorithm generates music in real-time, providing infinitely diverse streams in a wide variety of genres, that can be manually adjusted to match any context. Such a unique feature will also increase customer satisfaction and let your service stand out among the peers.
Music that helps your business grow
Mubert API helps to drive up the number of views and engagement rate, optimize music licensing costs and avoid legal risks.
Music is owned by a proprietary algorithm and can be freely broadcasted
Without regard to copyright policy in whatever specific country
Music can be adjusted by users in real-time
Compared to average royalty payouts to labels