Music API for
Fitness & Workout Apps

Challenges

A rapidly growing market requires new solutions to attract users and increase revenue

The market of fitness and workout apps evolves at an enormous pace: by 2026 it will grow from $2bn to $15bn per year. There are 320,000 health & fitness apps in major app stores with a total of 380,000,000 users. In an oversaturated market, apps need to constantly invent new ways to retain users and remain at the forefront.

Industries that can benefit

• Fitness Apps
• Workout Apps
• Yoga Apps
• Running Apps
• Sport Brand Apps

Improved metrics & optimization levers

• Improved free-to-payed conversion when used as a premium feature within freemium apps due to UX personalization;
• Increased acquisition rate and number of app installs due to offering a unique feature and distinctive positioning against peers;
• ARPU and session duration growth due to positive emotions, the “right” type of music (genre, tempo, volume and intensity) and increased usability of the app;
• Building a stronger brand & increasing customer satisfaction through the whole user lifecycle by soundtracking an in-app experience.