As casual mobile games keep gaining in popularity, game developers look for ways to attract and retain users. Background music is one of the commonly used tools that helps to set a proper mood and make the in-app experience more pleasurable. Monotonous and repetitive music is annoying, which forces users to spend less time in the app. This creates demand for potentially everlasting royalty-free music, which turns out tremendously expensive.
Industries that can benefit
The algorithm generates original background music that never repeats itself, which creates a feeling of flow and stimulates player’s involvement. The stream can be manually adjusted according to player’s preferences with ability to choose from a wide variety of genres to match user’s mood and in-app activity. This may also be used as a premium feature and will increase free-to-premium conversion.
Music that helps your business grow
Mubert API improves such key financial and ops metrics as conversions, retention rate, average session time, their cost and LTV.
Music is owned by a proprietary algorithm and can be freely broadcasted
Without regard to copyright policy in whatever specific country
Music can be adjusted by users in real-time
Compared to average royalty payouts to labels