{"id":261,"date":"2019-07-24T09:26:08","date_gmt":"2019-07-24T09:26:08","guid":{"rendered":"http:\/\/cm28898.tmweb.ru\/?p=261"},"modified":"2025-10-08T14:35:53","modified_gmt":"2025-10-08T11:35:53","slug":"mubert-pitches-ai-generative-music-for-b2b-background-usage","status":"publish","type":"post","link":"https:\/\/mubert.com\/blog\/mubert-pitches-ai-generative-music-for-b2b-background-usage","title":{"rendered":"Music Ally: Mubert pitches AI generative music for B2B background usage","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Music Ally first wrote about\u00a0Mubert<\/a>\u00a0in February: it was\u00a0one of the latest clutch of startups<\/a>\u00a0working on technology to create generative\/adaptive music using AI. It already has a\u00a0consumer app<\/a>\u00a0that people can use to generate a stream of AI music, which over time promises to get tuned to their preferences. Mubert is also exploring another line of business, however: B2B background music for shopping malls, hotels, restaurants, shops, lifts and other public spaces.<\/p>\n

The company has put out a press release this week touting the benefits of its technology over traditional licensing for these purposes. \u201cThe service broadcasts copyright-free music for commercial use where a business no longer has to pay royalties and sign contracts with copyright holders,\u201d it claims \u2013 collecting societies will be very keen to see how this plays out, obviously.<\/p>\n

\u201cA company buys a subscription, chooses mood<\/a> or activity<\/a>, plays right away or schedules playback for specific time\u2026 The cost of commercial license starts from $1.99 per unit\u201d.<\/p>\n

Mubert also says that it has more than 65,000 gamers testing its tech for providing background music for their live streams on the Omlet Arcade service; and that it recently worked with Adidas on creating a \u201csecret channel\u201d of music within one of its advertising campaigns.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Music Ally first wrote about\u00a0Mubert\u00a0in February: it was\u00a0one of the latest clutch of startups\u00a0working on technology to create generative\/adaptive music using AI. It already has a\u00a0consumer app\u00a0that people can use to generate a stream of AI music, which over time promises to get tuned to their preferences. Mubert is also exploring another line of business, […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[8],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","tag-publications"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\r\n\t\tMusic Ally: Mubert pitches AI generative music for B2B background usage | Mubert Blog<\/title>\n\n","aioseo_head_json":{"title":"Music Ally: Mubert pitches AI generative music for B2B background usage | Mubert Blog","description":"Mubert is exploring a new business venture: B2B background music \u26a1Come learn more about royalty free background 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