{"id":1880,"date":"2021-11-03T19:00:00","date_gmt":"2021-11-03T16:00:00","guid":{"rendered":"https:\/\/mubert.com\/blog\/?p=1880"},"modified":"2021-12-03T23:09:13","modified_gmt":"2021-12-03T20:09:13","slug":"mubert-generates-remixes-for-malivars-digital-influencer","status":"publish","type":"post","link":"https:\/\/mubert.com\/blog\/mubert-generates-remixes-for-malivars-digital-influencer","title":{"rendered":"Mubert generates remixes for Malivar\u2019s digital influencer","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>A company creating and developing digital characters and influencers, <a href=\"http:\/\/malivar.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Malivar<\/a> reached out to Mubert to discuss potential collaboration. \u201cInitially, we met the guys from Mubert and realized that not only are we both working in the field of generating synthetic content, but our views also coincide in many respects,\u201d Sveta Belousova, Storyteller and Creative Producer at Malivar, begins. \u201cSince we already have a digital influencer Aliona Pole, we decided that it would be interesting to create a project in which Aliona will sing and the track will be processed in Mubert.\u201d<\/p>\n\n\n\n<p>From that first call, both companies agreed it would be great to launch this idea. Sveta explains that it was a fun way to show how the company\u2019s content creation platform works with generated synthetic faces and hopes that this venture inspires other creators to experiment with Malivar. This project resulted in Aliona creating her own Mubert playlist.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mubert.com\/blog\/wp-content\/uploads\/2021\/11\/Malivar1920\u04451080-1-1024x576.jpg\" alt=\"Mubert Malivar\" class=\"wp-image-1883\" srcset=\"https:\/\/mubert.com\/blog\/wp-content\/uploads\/2021\/11\/Malivar1920\u04451080-1-1024x576.jpg 1024w, https:\/\/mubert.com\/blog\/wp-content\/uploads\/2021\/11\/Malivar1920\u04451080-1-300x169.jpg 300w, https:\/\/mubert.com\/blog\/wp-content\/uploads\/2021\/11\/Malivar1920\u04451080-1-768x432.jpg 768w, https:\/\/mubert.com\/blog\/wp-content\/uploads\/2021\/11\/Malivar1920\u04451080-1-1536x864.jpg 1536w, https:\/\/mubert.com\/blog\/wp-content\/uploads\/2021\/11\/Malivar1920\u04451080-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For Mubert, it was the overall goal of marrying AI music and other AI tech together to create something aesthetic. \u201cWe took the original songs and created a <a href=\"https:\/\/mubert.com\/render\">generative remix<\/a> by adding various sounds,\u201d the company\u2019s Co-founder and Chief Content Officer Paul Zgordan says.<\/p>\n\n\n\n<p>Overall, the synthetic content industry is still in its fledgling stage and this project between Malivar and Mubert helps to demonstrate that making such content with digital humans is relatively easy and accessible. \u201cThe limit is only imagination, not technology, as it was before,\u201d Sveta believes.<\/p>\n\n\n\n<p>The music remix was done by Elia.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Mubert is partnering with Malivar to collaborate on the music of Malivar\u2019s virtual influencer, Aliona Pole.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":1911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[6,82,73],"class_list":["post-1880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaborations","tag-collaborations","tag-interviews","tag-vr-ar-xr"],"aioseo_notices":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts\/1880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/comments?post=1880"}],"version-history":[{"count":5,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts\/1880\/revisions"}],"predecessor-version":[{"id":2081,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts\/1880\/revisions\/2081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/media\/1911"}],"wp:attachment":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/media?parent=1880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/categories?post=1880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/tags?post=1880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}