NFTs have raised a lot of speculation and talk around whether it has the ability to shift the music industry and democratize the creator economy, but have also offered a possible solution to the current problems related to ownership and intellectual property. \u201cThis is a way for the artist to distribute his content directly to users,\u201d Helen A, Business Development & Partnerships at Mubert, elaborates. \u201cBecause NFTs are backed by blockchain, that path is seen in history.\u201d<\/p>\n\n\n\n
At the same time, the blockchain-backed tokens allow the distribution of generative music, since the genre can\u2019t be distributed on other music platforms such as Spotify, Apple Music, and SoundCloud, among others. Since NFT platforms are already distributing music and generative digital art, from infinite collections with different levels of rarity to interactive experiences, generative music fits perfectly into the picture.<\/p>\n\n\n\n
For this particular collaboration<\/a>, Mubert acts as a mediator in launching and minting the NFT collection, meaning that the company doesn\u2019t make any income itself and sends all of the revenue back to the winning artists. \u201cThe launch of the first collection is a very exciting and important step for our project because Mubert wants to be one of the drivers of the creator economy,\u201d Alexey Kochetkov, Mubert co-founder and Chief Executive Officer, states. \u201cOne of our main goals is supporting musicians of all levels, especially the ones that are up and coming. Both the Open Call and the NFT launch were designed to do that and are a part of our bigger mission.\u201d<\/p>\n\n\n\n The collection will consist of looped videos and visuals with soundtracks based on the winners\u2019 music streams. Moreover, it will include bonus content in the form of a limited edition secret channel with exclusive additional sounds from the artists and AI. \u201cIt will [have] five copies per artwork, a total 50 NFTs with a fixed price, so actually anyone with a crypto wallet will be able to buy it,\u201d Paul Zgordan, co-founder and Chief Content Officer at Mubert, says. The collection is now available on Rarible<\/a>.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":" Mubert is minting ever-changing NFTs as a collaborative collection created with the Open Call winners.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":1919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[71,70],"class_list":["post-1809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-nfts","tag-opencall"],"aioseo_notices":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts\/1809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/comments?post=1809"}],"version-history":[{"count":5,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts\/1809\/revisions"}],"predecessor-version":[{"id":3021,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/posts\/1809\/revisions\/3021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/media\/1919"}],"wp:attachment":[{"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/media?parent=1809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/categories?post=1809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mubert.com\/blog\/wp-json\/wp\/v2\/tags?post=1809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}