Mubert’s AI composed music for SMW Kyiv 2021 — Mubert Blog Mubert’s AI composed music for SMW Kyiv 2021 — Mubert Blog

Mubert’s AI composed music for SMW Kyiv 2021

The world has changed — we witnessed a digital transformation. Everyone lives in two different realities: physical and digital, where each one of us has our own avatar to represent us. In this virtual reality, we can overcome any obstacles that hinder us in the physical world with the power of creativity.

 

This became the main concept of the key visual, developed by digital artist Huntrezz Janos in collaboration with Social Media Week Kyiv 2021, which was in turn supported by Mubert’s AI-generated music. Organized by Depositphotos and Crello, this international conference will revolve around reopening the world and creative industries taking a lead and will take place on November 11-12, connecting more than 30 speakers across the globe.

The music composed by Mubert’s AI is heard throughout the 70-second visual video. Using Depositphotos’ track and audio library, the Mubert team focused on the genres picked by the platform — techno, drill, and electro — and developed several tracks, one of which was chosen for the final version. The team’s main goal was to create sounds that demonstrated that the new digitized world was akin to the world we’re familiar with. Mubert’s mission is to empower and protect creators, removing the boundaries at the same time, so collaborating on this project only seemed a natural step toward this goal.

Centering the artwork around a human-like creature that is constantly moving through space and conquers barriers without demolishing them, Huntrezz conveyed the overall theme of the event, where creative thinking lets you re-evaluate the world and adapt to its new ever-changing realities. The artist explains that through this animation, she wanted to depict that humanity is never static and is always progressing outside of the digital reality, setting the tone for the new dimension.

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