Music Ally first wrote about Mubert in February: it was one of the latest clutch of startups working on technology to create generative/adaptive music using AI. It already has a consumer app that people can use to generate a stream of AI music, which over time promises to get tuned to their preferences. Mubert is also exploring another line of business, however: B2B background music for shopping malls, hotels, restaurants, shops, lifts and other public spaces.
The company has put out a press release this week touting the benefits of its technology over traditional licensing for these purposes. “The service broadcasts copyright-free music for commercial use where a business no longer has to pay royalties and sign contracts with copyright holders,” it claims – collecting societies will be very keen to see how this plays out, obviously.
Mubert also says that it has more than 65,000 gamers testing its tech for providing background music for their live streams on the Omlet Arcade service; and that it recently worked with Adidas on creating a “secret channel” of music within one of its advertising campaigns.Publications
Mubert is a platform powered by music producers that helps creators and brands generate unlimited royalty-free music with the help of AI. Mubert's mission is to empower and protect the creators. Our purpose is to democratize the Creator Economy.
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