Does Adaptive Music in Games Increase Player Engagement? — Mubert Blog Does Adaptive Music in Games Increase Player Engagement? — Mubert Blog

Does Adaptive Music in Games Increase Player Engagement?

Even in the 8-bit era of games, music played a significant role in carrying the narrative. While it may not have been the main focus, since in the past most games didn’t have elements such as backstory, it’s a feature that has evolved along with the graphics, story and game scenarios.

 

With the gig economy taking off faster than ever before and technologies rapidly evolving, spending weeks composing your own in-game soundtrack is no longer necessary. There are music engines and services that offer not only royalty-free game music but also let you integrate custom API settings to create adaptive music for your video game in real-time.

The 8-Bit Era

Looking back at the first Super Mario game, there wasn’t much of a story behind it. The only information that you were given was that Mario was a plumber who needed to rescue a captive princess. However, the in-game music was dynamic enough to let players know when they were entering different worlds — as soon as you advanced to the second stage, the music shifted from a happy major scale to an ominous minor one, foreshadowing the growing number of obstacles and monsters ahead.

Super Mario Holding a Radio Music Player

Playing Mario without the adaptive music probably wouldn’t have been as engaging and hearing the same theme repeat countless times in the background would’ve been quite annoying.

There was an in-depth study that went as far as creating their own game, Galactic Escape, to discover how adaptive music can raise tension and affect a player’s engagement, targeting music in games and player immersion. Based on this experiment, the researchers came to the conclusion that there is, in fact, a significant relationship between adaptive and linear music in games.

The Evolution of Games

With video games shifting from linear to non-linear storytelling, especially in open-world action RPGs, the music has also evolved. This evolution was necessary to keep up with elements such as voice acting, cutscenes and graphic enhancements. Without these elements working together, the experience wouldn’t be very immersive and the player engagement would most likely decline.

Pixel Sunglasses

Whether it’s an open-world RPG or a simple arcade game, research tells us that adaptive and tension-adaptive music increases player engagement. Depending on what is happening in the game and the compositions in the background, users experience a plethora of emotions such as excitement, fear, tension, sadness, satisfaction, joy, and happiness.

Linear vs. Adaptive Music in Games

Research states that audio and music elements — sounds like a gun cocking or the features like tempo, melody, tone, and scale — can really affect how people perceive what’s in front of them. These components can create dynamic music that adapts to the situation in the game, thus immersing users completely into the narrative.

Audiokinetic found that around 50% of players describe looped music as “annoying,” with some even commenting that they would rather switch off the sound completely than hear it over and over again. With 75% of the users being familiar with the term adaptive music, approximately 80% of gamers and VR/AR users believe that it’s a crucial step in improving the overall experience of such content.

Finding Music for Your Games, API, and Music Engines

When developing video games, big studios have the capacity and resources to hire music composers to write the score. On the other hand, it might not be the best option for independent developers, as hiring seasoned composers typically costs a lot of money and that’s not taking into account the finances required to pay for studio time, musicians, and production.

With today’s technology, APIs and music engines can stream and play copyright-free music for your games, depending on the scenarios happening within the app. With custom API integration, you don’t need to produce your own music for your product: you can quickly customize the integration to cater to your needs and enhance the game with real-time-generated music, which can save developers time and money.

A person wearing headphones

There are services such as Mubert that have a massive library of songs that you can use for the game you’re developing. At the same time, Mubert also offers API integration that can adapt to the vibe you’re going for. Even if you’re not a game developer but you want to stream free game music loops while playing your favorite mobile, PC, or console games, you can use this API to stream music.

The Future of Adaptive Music in Games

Music will always be an integral part of media, whether it’s a TV show, video game, or theme park ride, and using adaptive music for a product increases player engagement, meaning the product becomes more and more lucrative. Judging from Audiokinetic’s article, since less than 25% of gamers consider the up-and-coming platforms’ music to be “satisfying”, it is inevitable that new, more interactive, and flexible audio solutions are going to be invented.

Who knows, maybe it doesn’t stop with music. The possibilities are endless and music is only a fraction of what makes a game engaging.

Other factors like graphics, VR, AR, multiplayer interactions, decision making, and narratives will continue to improve, giving gamers a more immersive experience where they can meet friends, build custom avatars and create a world of their own.

In the next 20 years or so, people might make a living within the virtual world with jobs like producing music for gamers, creating virtual art or NFTs you can own and sell within the game, or even mining cryptocurrency. Of course, that’s just a thought… but it’s definitely possible.

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